YT is out to increase the amount of time that viewers spend on the site, which is currently 15 mins per day. They spend 5 hrs per day on TV, so YT execs see that as their main competition. How to make YT viewing experience more like TV? More sticky? Need to generate new models for search suggestions ("discovery," a la Netflix and Amazon, or social media, a la Facebook). Also need to explore models for pushing content, Amazon.
"Anticipating the high growth potential in the global mobile TV market, our team of experts has done thorough research and analysis of the current and future prospects of mobile TV market worldwide."
"One provision, a "Mobile Future Auction," calls for a spectrum auction that allows current licensees, including broadcasters, to voluntarily give up spectrum in exchange for a share of auction proceeds. This provision, which has drawn the ire of the National Association of Broadcasters trade group, is one element of a plan to free up 500 MHz of spectrum over the next decade for mobile broadband use."